Digital Marketing Course Outline
Introduction to Digital Marketing (30 minutes)
- What is Digital Marketing?: Definition and importance
- Overview of Digital Marketing Channels: SEO, SEM, social media, email marketing, content marketing, etc.
- History of Digital Marketing: Evolution and key milestones
Content Marketing (1 hour)
- Creating Valuable Content: Types of content (blogs, videos, infographics, etc.)
- Content Strategy: Planning, creating, and distributing content
- Content Optimization: SEO for content, engaging headlines, and multimedia use
Social Media Marketing (1 hour)
- Understanding Social Media Platforms: Facebook, Instagram, Twitter, LinkedIn, etc.
- Developing a Social Media Strategy: Goals, target audience, content planning
- Measuring Social Media Success: Metrics, analytics, and tools
Search Engine Marketing (SEM) and Pay-Per-Click (PPC) (1 hour)
- Introduction to SEM and PPC: Basics and importance
- Google Ads: Setting up and managing campaigns
- Budgeting and Bidding Strategies: Managing costs and maximizing ROI
Email Marketing (1 hour)
- Building an Email List: Strategies for growing your list
- Creating Effective Email Campaigns: Design, content, and personalization
- Analyzing Email Performance: Open rates, click-through rates, and conversions
Intermediate Topics in Digital Marketing (1.5 hours)
- Advanced Analytics: Google Analytics, social media analytics, and conversion tracking
- Marketing Automation: Tools and strategies for automating digital marketing tasks
- Influencer Marketing: Identifying and collaborating with influencers
Q&A and Practical Exercises (1 hour)
- Interactive Q&A Session: Addressing participant questions and doubts
- Practical Exercises: Hands-on activities to reinforce learning (e.g., creating a social media calendar, setting up a Google Ads campaign, etc.)
Course Conclusion (10 minutes)
- Review Key Takeaways: Summary of what was covered
- Next Steps: Additional resources and further learning paths
- Feedback and Evaluation: Gathering participant feedback
Participants: Maximum of 10
Platform: Google Meet (Online)
Schedule: TBD
Reviews
There are no reviews yet.