SEO Course Outline
Introduction to SEO (30 minutes)
- What is SEO?: Definition and importance
- How Search Engines Work: Crawling, indexing, ranking
- History of SEO: Evolution and key milestones
Keyword Research and Analysis (1 hour)
- Understanding Keywords: Types of keywords (short-tail, long-tail)
- Tools for Keyword Research: Google Keyword Planner, SEMrush, Ahrefs
- Analyzing Keyword Data: Search volume, competition, relevance
On-Page SEO (1 hour)
- Optimizing Content: Title tags, meta descriptions, headers
- URL Structure: Best practices for SEO-friendly URLs
- Internal Linking: Importance and strategies
Technical SEO (1 hour)
- Website Speed Optimization: Tools and techniques to improve loading times
- Mobile-Friendliness: Importance and best practices
- XML Sitemaps and Robots.txt: Creating and optimizing
Off-Page SEO (1 hour)
- Link Building: Strategies for acquiring high-quality backlinks
- Social Signals: Impact of social media on SEO
- Brand Mentions: Leveraging brand mentions for SEO
Intermediate Topics in SEO (1.5 hours)
- Local SEO: Optimizing for local search results
- Voice Search Optimization: Adapting to voice search trends
- SEO for E-commerce: Specific strategies for online stores
Q&A and Practical Exercises (1 hour)
- Interactive Q&A Session: Addressing participant questions and doubts
- Practical Exercises: Hands-on activities to reinforce learning (e.g., conducting keyword research, optimizing a webpage, etc.)
Course Conclusion (10 minutes)
- Review Key Takeaways: Summary of what was covered
- Next Steps: Additional resources and further learning paths
- Feedback and Evaluation: Gathering participant feedback
Participants: Maximum of 10
Platform: Google Meet Online
Schedule: TBD
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